Audience Research

This is a folk rock survey which I sent to a range of people to develop my understanding of what the audience think of music videos. As the majority of the people who completed the survey where from a specific demographic range there is not a particularly high range of age groups which where surveyed. However, most of the people we surveyed were from the age range of which our music video is going to be targeted at - so it was important to understand what they already knew about folk rock and whether or not they like that particular genre of music. This survey was also sent to teachers in the school, all being in the 24+ category, this will create a better understanding of the differences of age groups and what genre they prefer as well as other factors like artists, bands etc.