This music video from Beyonce - Love on Top is a perfect example of Illustration. The shots always cut on the beat (in the beginning of the video it begins to cut on the clicks). As well as this, the images shown definitely illustrate the literal meaning, the lyrics are about being in love and the images on screen are of Beyonce dancing and singing with her backing dancers, which relates to the lyrics because they create a happy and cheerful atmosphere.
This music video is an example of Amplification. This is due to the images on screen nearly always cutting on the beat of the music to create an upbeat and lively atmosphere. The narrative of the music video is shown highly throughout and it is clear - by using the images on screen - what this narrative is about. In the entire music video, the main singer (Olly Murs) is attempting to persuade a girl to dance with him after he has been arrested. Olly Murs also takes on a fictional role of being someone who has been arrested and sent to prison.
This music video represents disjuncture as the shots in the music video contain a main character played by Katy Perry and she is being portrayed as a 'nerd' with large glasses and a large head brace - this contrasts highly to what Katy Perry is like in real life, she is world widely known as a highly successful music artist. As she is already a well known artist, this 'nerd' character works well, it wouldn't work as well if the audience didn't know Katy Perry that well - using this disjuncture has worked well for this music video.
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