Advertisement Research

This music magazine advertisement for Biffy Clyro has used a varied number of mise-en-scene and cinematography techniques to fully promote the Album or Song being advertised. The title of the artist is positioned in large text in capital letters in the middle part of the top of the advertisement - this is evidently used to let the audience know immediately what artist the advertisement is promoting. In the long shot, there are three different men pictured in the advertisement - all representing three different extreme actions. This idea could possibly symbolise the intense nature of the album, and the constant feeling of thrill when listening to it. The fire in the middle of the advertisement acts as depiction of what the record label thinks Rock / Indie Rock is all about - dark, mysterious lyrics. The standard text underneath the picture illustrates to the audience when the album or song is coming and and also the website of the artist - this is a common convention of a music magazine advertisement as they want to promote the artist as much as possible to allowing additional information to be looked at on an external website is a good way to publicise the album release.

At the top of the magazine music advertisement for this album release for 'Opeth' the price of the CD is shown as well as when it is available for the public to purchase. This is a common convention for most music magazine advertisements as they will want the audience to know exactly when the album is out so they are ready to purchase it either electronically or on the HMV website. This music video has been specifically designed for HMV - they have full rights of this album and artist and they may perhaps be the only one stocking this album. As well as a long shot of all the band members in the background of the advertisement, there is also a small box containing the CD cover of the album. This is also a common convention in most music magazine advertisements because it will allow the audience to know exactly what the album looks like so when they come across it in stores they can easily recognise it and purchase it. 

The advertisement also includes a short paragraph explaining the release of the album - therefore promoting is as much as possible. HMV allow their customers to purchase this album in three different ways (which is clearly marked on the right hand side of the advertisement). The audience can either 'pop into their shop, have a free UK delivery at hmv.com or download the album and hmv.com' - the idea of allowing the customers to access the album in many different ways suits their needs as a customer, they are able to purchase it online if they do not have time to go into a shop and purchase it themselves.

A dark and treacherous atmosphere which is created through other Indie Rock music advertisements, is also present in this advert for a band called 'The Horrors'. It may become clear to the audience that the title of the band and the album name is printed directly on top of the image of the band, in large white writing. This is a convention of music magazine advertisements as the title must always be striking and bold to stand out as much as possible to catch the eye of a potential consumer of the album. Another common convention is also represented in this advert, a long shot of all band members is shown so that the audience can easily recognise the band if they are looking for them on another source. As well as this, the album release date is another thing which is striking and promoting to the audience - it is in large text to fully emphasise the date of which customers can purchase the album, this is important to any band or artist because they want as much coverage of their new album as they possibly can.