In what ways does your media product use, develop and challenge forms and conventions of real media products?
As the tasks initially began, I was asked to research and carry out an investigation into finding out the conventions different music video's hold and how important the conventions are in correspondence to the music video's overall success. The first task was to decide which genre of music I would prefer to use - and I then opted for Folk Rock as this interested me the most and I believed this would be the best genre of music to use. Once our group all decided this was our genre we then began some further research specifically only for folk rock in order to find out the most we possibly could before planning our own music video.
We then used the internet and found websites with links to pictures, videos and album and advert covers so we could have an idea of what conventions we would then adhere to in order to make the music video a success. As a group we had all found that in folk rock music videos there was a strong convention of the artist playing an instrument - and this would often be a guitar which we have also used in our own digipack and music video. As a group we then decided that these conventions were imperative for success so we did abide by these most of the time - this would allow the planning of finding locations and purchasing costumes to be a lot easier if we are aware of the main conventions of our genre. We have looked at many different real media products to see what we could compare - and in particular if the conventions were adhered to as much as possible.
Album Cover
The album cover is most definitely one of the most important parts of the entire digipack - it is the first initial cover the target audience will see so therefore must be very carefully planned and considered before making out own cd album cover. The first main comparison between our cd cover image and the actual James Blunt album cover is that they have both included still shots of the artist to easily recognise them when looking at the CD cover. The font and font size is also another thing which can be compared - in both CD covers the font is bold so therefore stands out and it is also a lot larger than the ordinary text in other parts of the advertisement.
It was also important to make sure that the background image was of good quality and serve the purpose it should have. The background image in the real media text can only be described as calm, wishful and suits the conventions in the main advertisement. This is also prominent in our own album cover which also had an image of mountains.
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We then used the internet and found websites with links to pictures, videos and album and advert covers so we could have an idea of what conventions we would then adhere to in order to make the music video a success. As a group we had all found that in folk rock music videos there was a strong convention of the artist playing an instrument - and this would often be a guitar which we have also used in our own digipack and music video. As a group we then decided that these conventions were imperative for success so we did abide by these most of the time - this would allow the planning of finding locations and purchasing costumes to be a lot easier if we are aware of the main conventions of our genre. We have looked at many different real media products to see what we could compare - and in particular if the conventions were adhered to as much as possible.
Album Cover
The album cover is most definitely one of the most important parts of the entire digipack - it is the first initial cover the target audience will see so therefore must be very carefully planned and considered before making out own cd album cover. The first main comparison between our cd cover image and the actual James Blunt album cover is that they have both included still shots of the artist to easily recognise them when looking at the CD cover. The font and font size is also another thing which can be compared - in both CD covers the font is bold so therefore stands out and it is also a lot larger than the ordinary text in other parts of the advertisement.
It was also important to make sure that the background image was of good quality and serve the purpose it should have. The background image in the real media text can only be described as calm, wishful and suits the conventions in the main advertisement. This is also prominent in our own album cover which also had an image of mountains.
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The first image in the GIF file displays our own advertisement cover and how it compares with an advert cover from Mumford and Sons. It was important to adhere to the conventions, so we began with the simple ones which were some form of text with the artist's name and also the album cover - as well as the logo of the record label and when the album is going to be released. One of the main similarities which our advert has in comparison to the Mumford and Sons advertisement is that they both have the artists prominent in the cover as well as the artist's name in large writing so this is the first thing the target audience can notice when reading the advertisement.
Our own advertisement has also used a mid shot of the main artist and this has been compared to with the Mumford and Sons advertisement - even though they are a band of four all artists are in a mid shot positioned in the advert cover. The font and size of font was also important to take into consideration when designing and creating the advertisement - we had to make sure that it fits in with our genre so it does not confuse the target audience when they see the advertisement. The font on both advertisements for the album name and artist name are very similar as they are both bold and prominent in the cover to easily be recognised by the target audience.
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