Talent Release Form

This is a talent release form which the artist had to sign so they understand the terms and conditions of the production of our music video and that they give their full permission to use themselves in our music video as self promotion. It was an important part of the process of creating a music video as there could be problems and implications if the right permission wasn't given from the artist performing.

Storyboards

This is a short video of myself drawing out the storyboards as part of our planning for our music video.

This is an animatic, which my group created to give a better insight of what the music video is going to look like when it has been filmed and edited. To make the animatic, we first took pictures of each individual shot in the storyboard which we put in the correct shooting order before taking the pictures. We then used the software to make the animatic with effectively by cutting down each shot as to how much it is going to be shown for in the actual music video - we then included the track to see how the shots matched up with the music.

Concept

Song Details

The final song our group has chosen is Ed Sheeran 'Little Bird'. The main reasons why we chose this song was due to the artist Ed Sheeran who is a successful folk/indie rock artist from the United Kingdom. The song is quite long and of average tempo - so we must take into consideration the length of shots when filming the  music video for this song. As we cannot used extremely fast paced editing - which would only be successful in a dance type music video - we must make up for this by making sure the cinematography and mise-en-scene are perfect in every shot. Many of Ed Sheeran's songs have a strong narrative and concept as many of his songs contain deep meanings and metaphors - in order to create an emotive concept we  must take into consideration the meaning of the lyrics before shooting any material for our music video. 

This is a short clip which our group filmed our mind map of some initial ideas of things we could include in our music video. We took into consideration the majority of the time the conventions of a folk rock music video and therefore based our ideas on conventions of our selected genre.

Lyrics Annotation

Photoshop Practice

In order to complete our digipack, as a group we used photoshop to develop our skills and create a practice version of our digipack. We created this practice CD cover to develop our skills in photo shop as well as to have an idea what the final version is going to look like. There are a number of conventions of a CD cover which we had to consider and include in our cover - these included things like the album name, a photo of the artist, the record label's logo, track list and barcode.

We had to practice our skills of photoshop before creating a practice CD cover, we learnt a number of things in the process and this screen o matic shows different things we developed our understanding of:

I started off by opening a picture on photoshop in order to edit it. As it is the background and the layer is locked I had to duplicate the layer by clicking on 'Layer' on the top of the page and then 'duplicate layer' you can then re name the layer to the editing which you will do, so I chose 'blur'. I chose to add a blur to my image to increase the intensity of it, in order to do this I clicked on the duplicate layer and then clicked on 'filter', 'blur' and then 'motion blur'. I was then able to edit the amount of blur the image had. I then played around with the different effects photoshop had, each time creating a duplicate layer if necessary. I was also able to re-size the image as well as tilting it.

Green Screen Practice

As a whole class we were set a task to film an entire rock music video in Green Screen to practice for our final music videos as individual groups. It was extremely important to practice this technique just in case we were going to use it in our final piece. There were certain stages in the process of setting up the green screen and during the green screen shoot that we had to take into consideration, these were:

• We had to first decide on which music video we was going to use for the practice green screen, we chose to do a rock music video as learning the words in such a short amount of time was much easier and more convenient. 
• Once we decided on the song, as a class we had to choose the roles of each person in the group to everyone had a part to play in the green screen practice. Three cameras were used filming the sequence and there was a drummer and lead singer. The rest of the group helped out by doing different things to set up and clear up after.
• The large green fabric which is used as part of the green screen had to be set up properly, this meant that is had to lay on the floor will no creases in to prevent different shades of green appearing on the green screen.
• One this had been set up, the correct lighting had to be put in place to keep the different shades of green to a minimum as this would affect the end result. Three lights were used, one on each side and the other tilting down onto the set. 
• There were three different cameras - one on a tripod with no movement directly in front of the lead singer, one of a long shot of the drummer behind the lead singer and one tracking camera tracking the movements of both the lead singer and the drummer.
• We then had to use final cut express to put all three clips together and to put them in time with each other so we could cut between the clips to make a music video. 
• We were able to add a layer by selecting a still image from the internet to use as the background which we then saved and added as a layer in final cut, we then had to eliminate all the green from the background of the clips so that the background could be behind the clips.

Initial Ideas

These are my group's initial ideas which we began writing to find out an ideas which we had in the first stages of our planning. One of the first things we considered was which genre we would like to use - so we wrote down as many genre's as we could think of then we decided which we thought our favourite genre would be and which we thought would be most successful. We came to a final decision and decided that our genre would be 'Folk Rock'. After making a final decision on what genre to have, we then had to think about possible songs from that genre that we could use. The brief states that we must have an artist or band from the United Kingdom and must not already have a music video released - some of our possible songs already had music videos and some didn't. 

Once my group planned what genre we was going to have we then went into more depth about our initial ideas for our music video. One of the main things we covered was  Props, costumes and locations. Our main props what we have considered are musical instruments like the Banjo and guitar - these are very popular musical instruments in Folk Rock music videos as this was one of the conventions which was identified in the research stage. Our initial ideals for costumes was also an important part of our planning, as I analysed and researched different music videos from the Folk Rock genre I was able to be aware of common costumes within this genre. As well as this, in my survey in which I asked over 20 people different things about the genre Folk Rock - the results found that most people would like to see waistcoats and chinos in Folk Rock music videos. 

Roles

As a group we had to delegate different roles to each person in order to distribute the tasks in the planning and creating of the music video correctly. Shaun will be in charge of the mise-en-scene in our music video, as well as organising the props which we will all need and to research the lyrics of the song we will choose. James is in charge of all of the casting which will need to be completed as well as the lighting which we might require in our music video. I will be in charge of emailing and contacting the relevant people about different locations we intend on using, I will also be in charge of the costumes and make up - making sure that each character in the music video has access to the correct costume and make up at all times.

We also have roles which we all have and will be taking an equal turn in completing, these are things like editing, filming and acting.

Audience Research 2 : Analysis of results